How New Business Ideas Manifest Themselves Within a Company

How New Business Ideas Manifest Themselves Within a Company

Assessment

Interactive Video

Business

11th Grade - University

Hard

Created by

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The video explores how new business ideas manifest within companies, focusing on internal mechanisms like trial and error, fostering original ideas, and gaining competitive advantages. It highlights examples such as Walkers Crisps and Dyson, and discusses the importance of adapting existing products. The video also addresses challenges faced by new and established businesses in innovating and maintaining market presence.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What method does Walkers Crisps use to generate new flavors?

Market research

Trial and error

Customer surveys

Focus groups

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which environment is crucial for fostering original ideas within a company?

Strict hierarchy

Competitive atmosphere

Open dialogue and supportive culture

Isolated workspaces

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a USP in the context of business?

A unified service plan

A unique selling point

A universal sales pitch

An unverified sales process

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Dyson gain a competitive advantage in the market?

By increasing advertising

By inventing the bagless vacuum cleaner

By reducing prices

By expanding globally

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common strategy for keeping products fresh in the market?

Complete redesign

Slight adaptations

Increasing product size

Reducing production costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is known for building its business model around a single successful product?

Samsung

Microsoft

Apple

Sony

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do new businesses face when introducing new ideas?

Excessive funding

Overwhelming market share

Lack of customer awareness

Established brand loyalty