Power On: Apple's Ad Push

The video discusses Apple's current and potential future advertising strategies. Apple currently places ads in the App Store, Apple News, and the Stocks app. In the App Store, developers can use search ads to appear higher in search results. Despite Apple's App Tracking Transparency feature limiting data collection, Apple aims to expand its ad business, potentially adding ads to Apple Maps, Apple Books, Apple Podcasts, and an ad-supported tier of Apple TV+.

Where does Apple currently display ads?

• Apple TV+, Apple Books, and Podcasts

• iMessage, FaceTime, and Mail

• App Store, Apple News, and Stocks app

• Safari, Apple Music, and iCloud

How do search ads work in the App Store?

• Developers pay a subscription fee to display ads

• Ads are displayed based on app ratings

• Developers bid for keywords to appear higher in search results

• Ads are shown randomly to users

What is the irony in Apple's advertising strategy?

• Apple only allows ads from its own products

• Apple promotes ads while limiting ad revenue for others

• Apple's ads are more expensive than competitors

• Apple does not allow any third-party ads

What does Apple's App Tracking Transparency feature do?

• Increases ad revenue for developers

• Automatically approves all app ads

• Allows users to block all ads

• Limits data tracking across apps and websites

Which new areas is Apple considering for future ads?

• Safari and Mail

• Apple Books, Podcasts, and an ad-supported Apple TV+

• Apple Music and iCloud

• iMessage and FaceTime