Power On: The Economy Catches up to Apple

Power On: The Economy Catches up to Apple

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Apple's vulnerability to economic factors like inflation and interest rates, and its expected flat third-quarter earnings compared to last year's growth. Analysts predict revenue around $82 billion, with significant contributions from iPhone sales and services. Despite impressive numbers, concerns about growth persist due to COVID-related shutdowns in China and the chip shortage. Apple plans to slow hiring and spending amid recession fears. However, the company has ambitious product plans for late 2022 and 2023, including new iPhones, Apple Watches, and a mixed reality headset.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What external economic factors are making Apple vulnerable?

Rising inflation and interest rates

Decreasing global demand

Increasing competition from Android

Technological advancements

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much revenue is Apple expected to generate from iPhone sales?

$7 billion

$39 billion

$20 billion

$8.8 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the reasons for Apple's expected revenue hit in the third quarter?

Rising labor costs

New product launches

COVID-related shutdowns in China

Increased marketing expenses

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action is Apple planning due to recession concerns?

Slow hiring and spending

Expand into new markets

Increase production

Launch new products early

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which new product is Apple planning to release by the end of 2022?

A virtual assistant device

A mixed reality headset

A new gaming console

A new line of smart TVs