Planning Your Content Marketing for 2020

This video tutorial is part one of a two-part series on content marketing planning. It introduces a content marketing planning sheet designed for monthly use, helping users organize ideas, track metrics, and plan content around industry news and holidays. The video covers setting goals, planning promotions, and creating content across various platforms, including social media, blogs, and email marketing. The tutorial emphasizes the importance of using video content and provides a framework for achieving marketing objectives.

What is the primary purpose of the content marketing planning document?

• To manage employee schedules

• To track daily sales

• To create financial reports

• To organize marketing efforts monthly

Why is it important to evaluate past marketing efforts?

• To change company policies

• To identify successful strategies and areas for improvement

• To increase the number of employees

• To reduce marketing budget

How can industry news impact your marketing strategy?

• It can lead to more holidays

• It can decrease your social media followers

• It can increase your product prices

• It can help you stay informed and adjust strategies accordingly

Why should holidays be considered in marketing planning?

• To reduce marketing efforts

• To increase holiday decorations

• To ensure content is not lost during busy periods

• To change business hours

What is a key step in setting marketing goals for the month?

• Identifying objectives and supporting promotions

• Ignoring past performance

• Reducing social media presence

• Increasing product prices

Which of the following is NOT a recommended action to support marketing goals?

• Creating landing pages

• Using video content

• Blogging

• Ignoring email marketing

How does the content marketing spreadsheet help in executing strategies?

• It tracks financial expenses

• It organizes and tracks marketing tasks and progress

• It manages employee schedules

• It reduces the need for social media