AmEx CEO on Pivot to Checking and Debit Cards

AmEx CEO on Pivot to Checking and Debit Cards

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the launch of a debit card for business customers, emphasizing the importance of providing access to checking accounts. It highlights the company's international expansion, particularly in China, which required network modifications to handle various card transactions. The focus then shifts to the international market, noting that while consumer activity is currently flat, there is potential for growth as travel demand increases.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for launching a debit card for business customers?

To provide a new product for consumers

To offer a working capital solution

To increase transaction fees

To compete with credit card companies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the company need to modify its network when entering the Chinese market?

To support multiple currencies

To handle debit, charge, and lending cards

To comply with local regulations

To reduce transaction times

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the fastest growing part of the business before the pandemic?

International small business and consumer market

Domestic consumer market

Online transactions

Corporate partnerships

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the international consumer currently characterized?

As a luxury goods purchaser

As a traveling card member

As a frequent online shopper

As a local business supporter

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's outlook on international growth as borders open?

Bullish due to pent-up travel demand

Cautious due to regulatory challenges

Pessimistic due to economic downturns

Neutral with no expected changes