IL MAKIAGE on AI's Disruption of the Beauty Industry

IL MAKIAGE on AI's Disruption of the Beauty Industry

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses Ill Makiage, a digital beauty platform, highlighting its growth and success in the beauty market. The company leverages technology and consumer insights to innovate and expand globally. Despite challenges, it aims to transform the beauty industry by shifting consumer purchases from in-store to online through advanced technology like AI and hyperspectral recovery. The future plans include launching new brands and expanding international presence.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary factor driving Ill Makiage's profitability?

Low production costs

High retail prices

Aggressive marketing strategies

Unique technology approach

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge Ill Makiage faces as it continues to grow?

Maintaining product quality

Reducing operational costs

Continuing innovation and consumer engagement

Finding new retail partners

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Ill Makiage's stance on being acquired by larger beauty companies?

They are undecided

They have already been acquired

They prefer to remain independent

They are actively seeking acquisition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Gen Z and millennials still purchase makeup in physical stores according to the McKenzie report?

90%

30%

50%

70%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Ill Makiage plan to address the knowledge gap in online beauty shopping?

By offering discounts

Through machine learning and data science

By opening more physical stores

By partnering with influencers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current international business percentage of Ill Makiage?

10%

25%

50%

75%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique technology does Ill Makiage use to determine the perfect foundation color?

Augmented reality

Hyperspectral recovery

Virtual reality

3D scanning