Is Coca-Cola a Religion?

The video explores the idea of Coca-Cola as a modern religion, drawing on Mark Pendergrast's book and Clifford Geertz's definition of religion. It discusses how Coca-Cola's symbols and advertisements create powerful, pervasive moods akin to religious experiences. The video also highlights Coca-Cola's global reach and the religious devotion of its leaders. While Coca-Cola may not be a religion, it shares religious characteristics, illustrating how religious elements can be embedded in culture.

What definition of religion does the video use to argue that Coca-Cola could be considered a religion?

• A belief in a higher power

• A community of believers

• A system of symbols establishing powerful moods

• A set of moral guidelines

Which values are highlighted in Coca-Cola's advertisements according to the video?

• Wealth and success

• Love, peace, and brotherhood

• Adventure and exploration

• Health and fitness

How does Coca-Cola's advertising create a sense of community and belonging?

• By emphasizing competition

• By focusing on luxury and exclusivity

• By showcasing diverse groups enjoying the drink

• By promoting individualism

What is the significance of the movie 'The Gods Must Be Crazy' in the context of Coca-Cola's global impact?

• It shows Coca-Cola as a symbol of modern technology

• It portrays Coca-Cola as a health hazard

• It depicts Coca-Cola as a sacred sign misunderstood by locals

• It highlights Coca-Cola's role in economic development

How did former Coca-Cola leaders describe their relationship with the company?

• As a financial investment

• As a casual job

• As a temporary position

• As a religious calling