SARASTYLE Founder on Digital Partnerships

The video discusses the experience of an SME partnering with top influencers in China, highlighting the benefits and risks involved. It covers sales performance, strategic planning, and the potential dependency on influencers. The speaker also provides insights into economic trends and market opportunities, particularly in the jewelry sector. Additionally, the video shares the speaker's journey from banking to entrepreneurship and outlines future goals, including expanding the brand's presence in Asia and opening a flagship store in China.

What is one of the main challenges SMEs face when partnering with top influencers?

• Lack of brand recognition

• Limited product range

• Strict rules and preparations

• High advertising costs

How many pieces of a product were sold in two minutes during the recent sales event?

• 3000

• 7000

• 1000

• 5000

What is a potential risk of partnering with powerful influencers?

• Increased production costs

• Overselling and supply chain issues

• Decreased brand value

• Limited market reach

What strategy does the speaker use to avoid dependency on a single influencer?

• Focusing on offline sales

• Creating a pyramid matrix of influencers

• Reducing marketing budget

• Expanding product line

What economic trend is affecting the consumption of non-essential goods like jewelry?

• Decreasing interest rates

• Slowing consumption trend

• Increasing unemployment

• Rising inflation

What was the speaker's previous profession before becoming an entrepreneur?

• Marketing Manager

• Banker

• Software Engineer

• Consultant

What is one of the long-term goals for the speaker's company?

• To diversify into other luxury goods

• To become the leading global jewelry brand

• To open multiple stores in Europe

• To represent China in the freshwater pearl market