Snap Warns Apple Changes, Supply Chain Weigh on Ads

The video discusses the impact of supply chain issues on advertising, highlighting SNAP's warning about reduced online ad spending due to these bottlenecks. It also covers the effects of Apple's new data collection rules on SNAP's revenue, noting a significant drop in their projected earnings. The challenges faced by advertisers, including labor shortages and supply chain disruptions, are emphasized, especially during the crucial year-end period.

What is one reason companies are holding back on online advertising spending?

• Increased competition

• Supply chain bottlenecks

• Higher advertising costs

• Lack of consumer interest

How have Apple's new data collection rules affected advertisers?

• They have improved user engagement

• They have made it easier to track user behavior

• They have increased advertising costs

• They have made it difficult to measure ad campaigns

What percentage of iPhone users have opted to allow tracking for advertising purposes?

• 25%

• 10%

• 75%

• 50%

What are some challenges faced by advertisers during the peak holiday season?

• Higher advertising costs

• Supply chain disruptions and labor shortages

• Increased competition

• Lack of consumer interest

What was SNAP's financial performance in the third quarter?

• A profit of 72 million

• A revenue of 1.5 billion

• A revenue outlook above expectations

• A loss of 72 million