GCSE PE-Commercialisation Sponsorship and Media

The video explores how sports generate revenue through commercialization, media, and sponsorship. It discusses various forms of sponsorship, such as naming rights and individual endorsements, and their impact on athletes and sports. The relationship between media and sponsorship is highlighted, emphasizing the Golden Triangle concept. The video also evaluates the positive and negative effects of sponsorship and media on sports performers.

What is the primary goal of commercialization in sports?

• To increase fan engagement

• To enhance player skills

• To improve sports facilities

• To generate profit

Which of the following is NOT a form of sponsorship mentioned?

• Advertisements on the pitch

• Free tickets for fans

• Logos on player jerseys

• Naming rights for stadiums

How does the Golden Triangle relate to sports?

• It is a training technique

• It describes the relationship between sponsorship, media, and sports

• It is a type of sports equipment

• It refers to a sports league

What is one way sponsorship can improve an athlete's performance?

• By offering free travel

• By reducing training hours

• By increasing media scrutiny

• By providing better coaching

Why might a local company sponsor an elite athlete?

• To gain international recognition

• To control the athlete's training schedule

• To reduce their own operational costs

• To increase local sales and brand association

What is a potential negative impact of media on athletes?

• Increased motivation

• Higher performance levels

• Increased pressure and scrutiny

• More sponsorship opportunities

How can sponsorship affect an athlete's focus?

• By reducing media attention

• By shifting focus to external rewards

• By providing more leisure time

• By increasing financial burdens

What is a benefit for companies sponsoring sports events?

• Enhanced brand visibility and advertising

• Guaranteed increase in product quality

• Free access to sports facilities

• Direct control over sports rules

Which of the following is a challenge for athletes with sponsorships?

• Lack of training facilities

• Increased time commitments for promotional activities

• Limited access to quality equipment

• Decreased media exposure

What is a reason for the lower revenue in women's football compared to men's?

• Fewer sponsorship opportunities

• Less media coverage

• Higher ticket prices

• Smaller team sizes