Natura & Co CEO Marques on Pricing Pressures

The video discusses the company's operations in over 110 countries, highlighting its ability to mitigate inflationary pressures and achieve a higher gross margin. It explores geographical differences in growth rates, noting the uneven impact of COVID-19 across regions. The shift towards e-commerce and digital sales is emphasized, with a significant increase in digitally enabled sales, now accounting for 50% of the business.

What strategy has the company used to maintain a high gross margin despite inflationary pressures?

• Reducing workforce

• Increasing product prices

• Leveraging synergies and integration

• Cutting marketing expenses

Which region is experiencing a more normal life with people returning to stores?

• Eastern Europe

• Latin America

• United States

• Asia

What factor is crucial for achieving a more homogeneous market situation globally?

• Faster vaccine distribution

• Improved digital infrastructure

• Reduction in trade barriers

• Increased government spending

What is a significant change in consumer behavior in the US during the pandemic?

• Increased spending on luxury goods

• Decrease in overall spending

• Shift towards e-commerce and online shopping

• Preference for in-store shopping

What percentage of the company's business is now digitally enabled sales?

• 60%

• 50%

• 40%

• 30%