The life cycle of a cup of coffee | A.J. Jacobs

The video explores the intricate journey of coffee from farms in Colombia to consumers worldwide. It begins with coffee farming in Pitalito, where cherries are handpicked and processed. The beans undergo sorting and grading before being shipped globally, with the US as a major importer. After arriving, the beans are roasted, packaged, and distributed to cafes and stores. The video highlights the labor-intensive process and the many individuals involved, emphasizing the importance of valuing the people behind the product.

What is the primary reason coffee cherries are picked by hand in Pitalito?

• Machines are not available in Pitalito.

• Hand-picking is a tradition in Pitalito.

• Fruits on the same branch ripen at different times.

• The cherries are too delicate for machines.

What role do Q graders play in the coffee production process?

• They transport the beans to the U.S.

• They evaluate the quality of the beans.

• They roast the coffee beans.

• They package the beans for shipping.

Which country is the largest importer of coffee?

• France

• United States

• Germany

• Brazil

What is the purpose of the roasting process in coffee production?

• To enhance the beans' aroma and flavor.

• To sort the beans by size.

• To package the beans for sale.

• To clean the beans.

Who is responsible for serving the final coffee product to customers?

• Coffee engineers

• Q graders

• Logistics teams

• Baristas