Creativity Connects and Helps People Cope: Adobe CMO

During the pandemic, the company focused on employee well-being and business continuity, offering free subscriptions to students and supporting communities with COVID grants. Leadership emphasized creativity and community engagement, launching the 'Honor Heroes' campaign to celebrate essential workers. The company also encouraged volunteerism, with 70% employee participation.

What was one of the key actions taken by the company to support students during the pandemic?

• Providing free subscriptions to students

• Offering free meals to students

• Conducting online classes for students

• Distributing free laptops to students

How did the company engage its employees in community support during the pandemic?

• By offering financial bonuses

• Through online volunteerism

• By reducing work hours

• By organizing in-person volunteer events

What percentage of employees participated in online volunteerism?

• 80%

• 60%

• 70%

• 50%

What was the purpose of the 'Honor Heroes' campaign?

• To raise funds for COVID relief

• To promote a new software update

• To honor essential workers through creative portraits

• To create a new product line

How many views did the 'Honor Heroes' campaign content receive?

• 10 million

• 25 million

• 52 million

• 100 million