What was one of the initial strategies used to attract customers to the company's products?
Free Samples and Gifts Helped Launch Estée Lauder

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Collaborating with celebrities
Offering discounts on bulk purchases
Providing free samples and gifts
Launching a social media campaign
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did the narrator manage to gain the attention of a major department store buyer?
By offering a large discount
By promising to make the store a lot of money
By organizing a promotional event
By showcasing a new product line
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What significant decision did the narrator's mother make regarding the company's future?
She merged the company with a competitor
She chose to keep the business for her family
She expanded the company internationally
She decided to sell the company for $1,000,000
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key factor in the company's ability to build a loyal customer base?
Frequent product launches
Offering lifetime warranties
High advertising expenditure
Providing large enough samples
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the company's approach to advertising in its early years?
They heavily invested in TV commercials
They used online marketing strategies
They relied on word-of-mouth and samples
They sponsored major events
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