Free Samples and Gifts Helped Launch Estée Lauder

Free Samples and Gifts Helped Launch Estée Lauder

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the marketing strategies used to differentiate a company's products from competitors, such as giving away gifts and samples. It highlights personal experiences in sales and the pivotal moments that led to the company's growth and success. The narrative also touches on the decision to reject a buyout offer and the importance of product quality and customer loyalty in building a successful business.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the initial strategies used to attract customers to the company's products?

Collaborating with celebrities

Offering discounts on bulk purchases

Providing free samples and gifts

Launching a social media campaign

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the narrator manage to gain the attention of a major department store buyer?

By offering a large discount

By promising to make the store a lot of money

By organizing a promotional event

By showcasing a new product line

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant decision did the narrator's mother make regarding the company's future?

She merged the company with a competitor

She chose to keep the business for her family

She expanded the company internationally

She decided to sell the company for $1,000,000

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in the company's ability to build a loyal customer base?

Frequent product launches

Offering lifetime warranties

High advertising expenditure

Providing large enough samples

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the company's approach to advertising in its early years?

They heavily invested in TV commercials

They used online marketing strategies

They relied on word-of-mouth and samples

They sponsored major events