The Art of Social Selling

Bill Carmody discusses the common misuse of LinkedIn, emphasizing its potential beyond HR and job searching. He highlights LinkedIn's role in B2B social selling, focusing on connecting with decision makers and influencers. For B2C, LinkedIn can create advocacy for services like real estate and insurance. He advises updating LinkedIn profiles to showcase value delivery, enhancing social selling efforts.

What is the primary misconception about LinkedIn that Bill Carmody addresses?

• LinkedIn is only for job seekers.

• LinkedIn is only for connecting with friends.

• LinkedIn is a social media platform like Facebook.

• LinkedIn is primarily for sharing personal updates.

Why is LinkedIn considered the best platform for B2B companies?

• It connects businesses with decision-makers and influencers.

• It allows for personal blogging.

• It offers free advertising for businesses.

• It is the most popular social media platform.

What has changed in the way business decisions are made, according to Bill?

• Decisions are now made by a single person.

• Decisions are now more of a group effort.

• Decisions are made solely by the CEO.

• Decisions are made based on social media trends.

How can real estate brokers benefit from using LinkedIn?

• By sharing market trends.

• By connecting with other brokers.

• By creating advocacy for their services.

• By posting property listings.

What should be the focus when updating your LinkedIn profile?

• Focusing on the value you deliver.

• Listing your skills.

• Sharing your educational background.

• Highlighting your job history.