How to Create Raving Fans

The video discusses how to create raving fans through customer advocacy. It outlines the customer journey from discovery to advocacy, emphasizing the importance of adding unexpected value to create loyal customers. Examples like Zappos illustrate successful customer engagement. The use of CRM tools, such as HubSpot, is recommended to manage customer relationships effectively. The video concludes by highlighting the role of advocacy in scaling a business.

What is the final stage in the customer lifestyle journey?

• Discovery

• Engagement

• Transaction

• Advocacy

Which of the following is a key method to create raving fans?

• Reducing prices

• Increasing advertising

• Adding unexpected value

• Offering discounts

What should you continuously ask to improve customer satisfaction?

• What more can I do?

• How can I reduce costs?

• What are my competitors doing?

• How can I increase sales?

Which company is mentioned as having the best raving fans?

• Google

• Apple

• Zappos

• Amazon

What tool is suggested for managing customer relationships?

• Microsoft Dynamics

• Salesforce

• HubSpot CRM

• Zoho CRM