Jim Continenza On Kodak's Comeback Plan

Jim Continenza On Kodak's Comeback Plan

Assessment

Interactive Video

Business, Social Studies

University

Hard

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Kodak has transitioned from its traditional film business to focus on print, chemicals, and pharmaceuticals. The company has responded to the pandemic by producing hand sanitizers, face shields, and ventilator components. Despite challenges with a proposed loan and investigation, Kodak is committed to its transformation, focusing on its core competencies. The company is also dedicated to environmental sustainability and adapting its operations to pandemic conditions.

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Kodak's primary business focus today?

Consumer electronics

Print and chemicals

Digital cameras

Film and photography

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Kodak leveraging its expertise in chemicals?

By producing consumer electronics

By developing new film types

By creating digital cameras

By entering the pharmaceutical sector

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Kodak produce during the pandemic to help with the crisis?

IPA for sanitizers and face shields

Face masks

Medical ventilators

Digital cameras

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of Kodak's transformation strategy?

Developing new film technologies

Focusing on pharmaceuticals, print, and chemicals

Entering the fashion industry

Expanding into consumer electronics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Kodak focusing on producing key starting materials domestically?

To improve product quality

To address national security concerns

To reduce costs

To expand into new markets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of inks does Kodak use to promote environmental sustainability?

Oil-based inks

Water-based inks

Solvent-based inks

UV inks

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Kodak's approach to environmental sustainability in printing?

Using harsh chemicals

Developing process-free plates

Increasing ink consumption

Focusing on digital cameras

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