Bovril - Stuff That I Find Interesting

Bovril - Stuff That I Find Interesting

Assessment

Interactive Video

History, Social Studies

11th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video explores Bovril's innovative advertising strategies, including celebrity endorsements and war-time marketing. It delves into the product's origins during the Franco-Prussian War and its unique naming inspired by a book about a subterranean master race. The video also touches on esoteric beliefs and symbols associated with Bovril, including connections to Nazism. Finally, it discusses how various companies, like Burberry, capitalized on war-time marketing opportunities.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following was a strategy used by Bovril in its advertising campaigns?

Partnering with other food companies

Creating a new flavor for each war

Using celebrity endorsements

Offering free samples to soldiers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event led to the creation of Bovril?

World War One

The American Civil War

The Franco-Prussian War

The Boer War

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the original name of Bovril?

Johnson's Fluid

Bovril Extract

Bovine Power

Napoleon's Beef

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the concept of 'Esoteric Nazism' related to?

A belief in the mystical powers of Bovril

A political movement in France

A type of trench coat

A marketing strategy used by Burberry

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company used the war to market trench coats?

Bovril

Burberry

Decade Gramophones

Area Water