Jeff Gomez Part 1 - Responding to New Technology

The video discusses the rise of transmedia narrative, emphasizing its growing role in media consumption and education. It highlights historical fears associated with new media, such as television and video games, and compares them to current concerns about the internet. The speaker stresses the importance of integrating media education globally, noting that other countries are ahead in this regard. Challenges in higher education are addressed, particularly the difficulty professors face in evaluating multi-media student work. The video concludes with resources for those interested in transmedia storytelling and education.

What is the primary focus of Starlight Runner Entertainment?

• Film production

• Social media marketing

• Transmedia narrative

• Music production

How did people historically react to the introduction of television?

• They used it only for educational purposes

• They embraced it immediately

• They ignored it

• They feared it was addictive and destructive

What is a key benefit of new media according to the speaker?

• It is more expensive

• It provides incredible tools for expression

• It is less interactive

• It is only for entertainment

Why is it important for young people to be skilled in multiple media platforms?

• To avoid using traditional media

• To play more video games

• To become famous

• To communicate ideas effectively in a changing world

What concern does the speaker express about American students compared to their international peers?

• They are more advanced

• They are less adept at using social media

• They are more focused on traditional media

• They are more interested in sports

What issue do professors face with students using multiple media for assignments?

• They ignore it

• They encourage it

• They don't know how to absorb the information

• They find it easier to grade

What is the potential consequence for students not proficient in transmedia communication?

• They may be cut out of success

• They will have more job opportunities

• They will be more creative

• They will excel in their careers