InterContinental Hotels: China Business Beginning to Recover

InterContinental Hotels: China Business Beginning to Recover

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the challenges faced by the travel industry due to COVID-19, highlighting a significant drop in revenue but maintaining profitability through cost reduction. It covers safety measures implemented in hotels to reassure customers and the varying recovery rates in different markets, with a focus on the Chinese market's recovery. The discussion also touches on potential industry consolidation and strategic planning for future growth, emphasizing the inherent desire for travel and the expected return to normalcy in the coming years.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage drop in revenue for the travel and tourism industry in the first half of the year?

52%

60%

30%

45%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What measures are being taken to ensure a safe stay for hotel guests?

Increasing room service options

Reducing room rates

Providing personal protective equipment

Offering free meals

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market is experiencing a strong recovery with resorts being sold out?

India

China

United States

Australia

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor influencing the recovery of the travel industry?

The introduction of new travel destinations

The control of the virus

The reduction of travel costs

The availability of luxury hotels

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential opportunity for the travel industry during challenging times?

Reducing staff

Expanding into new markets

Consolidation of companies

Increasing advertising budgets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might hotels adapt to changing customer needs in the future?

By offering more luxury services

By allowing work-from-hotel setups

By reducing room sizes

By increasing check-in times

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected trend for the travel industry in the coming years?

An increase in business travel only

A complete shift to virtual travel

A return to pre-2020 travel habits

A decline in international travel