What Edelman's Trust Barometer Says About U.S. Workers

The video discusses the fears of job loss due to automation and the gig economy, emphasizing the need for businesses to step up with retraining and fair wages. It highlights the shift in trust from government to business, despite ethical concerns. The importance of corporate responsibility, diversity, and consumer trust is stressed, with a focus on crisis management using Boeing as a case study. Ethical business practices and the role of CEOs in communication are explored, along with advice for politicians on collaboration with businesses.

What is one of the main concerns people have about the future of their jobs?

• Global warming

• Lack of education

• Automation and gig economy

• Increased taxes

According to the Edelman Trust Barometer, which institution has gained more trust over the years?

• Non-profits

• Business

• Government

• Media

What is a key factor in managing a company's reputation?

• Ethical behavior

• Expanding globally

• Increasing profits

• Reducing staff

What should be a company's first priority during a crisis?

• Competitors

• Customers

• Suppliers

• Wall Street

What is essential for a CEO to build trust with the public?

• Being transparent and relatable

• Focusing solely on profits

• Avoiding public appearances

• Delegating all communication

How should government and business work together on societal issues?

• By ignoring each other

• Through collaboration

• By competing with each other

• Through strict regulation

What is a new expectation for CEOs according to the survey?

• To avoid public speaking

• To focus on internal operations only

• To increase company profits

• To stand up on social issues