How T-Mobile CEO John Legere Changed the Industry

The video discusses John Ledger's transformative impact on T-Mobile, highlighting his role in revitalizing the brand through innovative strategies like the Uncarrier plans and his strong social media presence. It also covers the transition to new leadership under Mike Sievert and speculates on Ledger's future career moves, emphasizing his strengths in turning around consumer-facing brands.

What was one of the key strategies John Ledger used to transform T-Mobile?

• Launching the Uncarrier plans

• Introducing long-term contracts

• Focusing on B2B services

• Reducing social media presence

How did John Ledger primarily enhance T-Mobile's brand image?

• By reducing prices significantly

• By becoming the face of the brand on social media

• By focusing on international expansion

• By partnering with other telecom companies

Who worked closely with John Ledger to craft T-Mobile's strategy?

• The Chief Technology Officer

• The Chief Operating Officer

• The Chief Financial Officer

• The Chief Marketing Officer, Mike Sievert

What is one of John Ledger's strengths that might influence his future career choices?

• His experience in international markets

• His focus on technological innovation

• His expertise in financial restructuring

• His ability to turn around consumer-facing companies

Why might John Ledger not be suitable for a B2B company?

• He prefers working in smaller companies

• His skills are more suited to consumer-facing roles

• He lacks experience in B2B markets

• He is not interested in technology-driven companies