Tiffany Won't Raise Prices Despite Tariffs, CEO Bogliogo Says

The video discusses Tiffany's decision to hold a major exhibition in Shanghai, driven by demand from Chinese millennials to learn more about the brand. It highlights the impact of currency fluctuations on sales, with a noted increase in mainland China despite a decrease in tourist sales abroad. The video also addresses the challenges posed by tariffs due to the US-China trade war and how Tiffany plans to absorb these costs without raising prices. Additionally, it covers the effects of the Hong Kong protests on luxury brands and Tiffany's commitment to its regional strategy despite these challenges.

Why did Tiffany & Co. choose Shanghai for their major exhibition?

• Because of lower costs in Shanghai

• Due to high demand from Chinese millennials

• To explore new markets in Europe

• To avoid tariffs in the US

What has been a significant factor affecting Tiffany's sales abroad?

• Decline in product quality

• Lack of marketing efforts

• Currency fluctuations

• Increased competition from local brands

How has Tiffany & Co. responded to the tariffs on their products exported to China?

• By increasing prices for consumers

• By absorbing the additional costs

• By reducing product quality

• By withdrawing from the Chinese market

What growth in sales did Tiffany & Co. experience in mainland China in the last quarter?

• 15%

• 10%

• 30%

• 25%

What is Tiffany & Co.'s strategy to handle the impact of the Hong Kong protests?

• Increasing prices in Hong Kong

• Sticking to their regional program

• Changing their regional plans

• Closing all stores in Hong Kong