L'Oreal CEO on Falling U.S. Sales, China Growth

The transcript discusses L'Oreal's market performance, focusing on challenges in North America and growth opportunities in China. It highlights consumer trends, adaptation strategies, and the impact of global market dynamics. The discussion also covers the European market, Brexit implications, and L'Oreal's strategic decisions regarding its stake in Sanofi.

What was the main reason for the decline in L'Oreal's shares in North America?

• Economic recession

• Disappointing earnings

• Increased competition

• New product launches

How does L'Oreal view the current slowdown in the makeup market?

• As a result of poor marketing

• As an opportunity for new products

• As a temporary cycle

• As a permanent decline

What shift in consumer habits is L'Oreal observing in North America?

• Decline in luxury product sales

• Preference for local brands

• More online shopping

• Increased retail store visits

What is L'Oreal's strategy to maintain growth in China?

• Focusing on existing products

• Reducing marketing expenses

• Investing in new brands and marketing

• Exiting the Chinese market

What is the main driver of L'Oreal's growth in the luxury division?

• European market

• North American market

• Asian market, particularly China

• African market

Which sector in China is L'Oreal particularly focused on for future growth?

• Fragrances

• Haircare

• Fashion

• Skincare

What is the potential impact of Brexit on L'Oreal's business in the UK?

• Preparedness for all scenarios

• No impact

• Expansion of operations

• Increased market share

How does L'Oreal view its stake in Sanofi?

• As a short-term investment

• As a strategic investment

• As a financial investment

• As a liability

What is L'Oreal's approach to market share in Western Europe?

• Focus on new markets

• Maintain current share

• Exit the market

• Increase market share

What is L'Oreal's strategy for dealing with the economic slowdown in Europe?

• Reduce workforce

• Focus on consumption trends

• Exit the European market

• Increase production