What Lyft COO's Departure Means for the Future of the Company

What Lyft COO's Departure Means for the Future of the Company

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by Lyft and Uber. Lyft has experienced executive turnover, with both John Mcneil and his predecessor Rex Tibbens leaving the CEO position within a few years. The company is in growth mode, expanding in the US and Canada, but has not yet outlined a clear path to profitability. Meanwhile, Uber is reducing its marketing department by a third, laying off 400 employees globally. This move is part of a broader strategy to address overlapping responsibilities and slow company growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant challenge faced by executives at the company discussed in the first section?

Excessive competition from other companies

Inability to innovate new products

Short tenures of executives in high-profile positions

Lack of experience in the industry

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What decision did the company make regarding the CEO position?

They decided to hire a new CEO immediately

They planned to promote an internal candidate

They chose not to hire another CEO

They outsourced the CEO role to a consulting firm

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lyft's current financial strategy as mentioned in the second section?

Merging with a competitor to increase market share

Investing heavily in new technology

Expanding throughout the US and Canada

Focusing on reducing costs by cutting jobs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for Uber's layoffs in the marketing department?

Pressure from investors to increase profits

A shift in marketing strategy to digital platforms

A decline in overall company revenue

Overlapping responsibilities and too many employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential future action is hinted at in Uber's internal memo?

Acquisition of a smaller competitor

Introduction of new marketing campaigns

Further layoffs due to a larger problem

Expansion into new international markets