'Avengers: Endgame' Is a Global Phenomenon for Imax, CEO Gelfond Says

The transcript discusses the global success of the Avengers movie, highlighting its record-breaking performance in various countries and the significant role of IMAX. It explores the future outlook for showings, emphasizing the potential impact of holidays like May Day. The discussion shifts to the influence of streaming services on theatrical releases, with a focus on the importance of the theatrical experience for blockbuster films. The potential for collaboration with streaming platforms like Netflix is considered, with windowing being a key issue. Finally, the growth potential in markets like India and Japan is examined, noting that streaming does not constrain IMAX's opportunities.

What was the unique achievement of the Avengers movie in China?

• It was the highest-grossing movie in the world.

• It was the first movie to be filmed entirely in IMAX.

• It achieved 13% of the box office with only 1% of the screens.

• It was the first movie to be shown in all theaters.

What factor is expected to boost the movie's performance during the May Day holiday?

• The extension of the holiday to four days.

• The introduction of a new character.

• A special discount on tickets.

• The release of a new trailer.

Why is IMAX not concerned about Disney potentially releasing movies on streaming services sooner?

• IMAX believes in the cultural and social experience of theaters.

• IMAX is focusing on producing its own films.

• IMAX plans to launch its own streaming service.

• IMAX has exclusive rights to Disney movies.

What is the main issue preventing collaboration between IMAX and Netflix?

• The lack of interest from Netflix.

• The quality of Netflix's content.

• The length of the theatrical window.

• The cost of IMAX technology.

How does IMAX view its competition with streaming services?

• IMAX views streaming as a completely different experience.

• IMAX believes streaming complements its offerings.

• IMAX sees streaming as a direct competitor.

• IMAX plans to merge with a streaming service.

What is a significant challenge for IMAX in expanding in India?

• The speed of building new theaters.

• The popularity of local films.

• The lack of interest in IMAX technology.

• The high cost of tickets.

What is the expected impact of the 10-day holiday in Japan on IMAX?

• It will lead to a decrease in ticket sales.

• It will result in the closure of some IMAX theaters.

• It will have no impact on IMAX.

• It is expected to strengthen IMAX's performance.