What Starbucks CEO Kevin Johnson Is Getting Right

The video discusses Starbucks' strategic changes under CEO Kevin Johnson, including store closures and accelerated innovation. It highlights the company's focus on food offerings to increase average ticket prices despite flat transaction numbers. The video also covers Starbucks' expansion in China amidst rising competition from local brands like Luckin Coffee and Tim Hortons. Additionally, it addresses various controversies and social initiatives, such as opening bathrooms to the public and installing needle collection boxes, which have sparked mixed reactions.

What major change did Kevin Johnson implement to address investor dissatisfaction?

• Opened more stores in urban areas

• Reduced the number of employees

• Closed underperforming stores in overpenetrated areas

• Increased the price of coffee

How has Starbucks improved its innovation process?

• By reducing the time for new ideas to reach cafes

• By hiring more staff for the innovation lab

• By increasing the budget for marketing

• By collaborating with other coffee brands

What has been the impact of Starbucks' focus on food offerings?

• Increase in average ticket prices

• Decrease in average ticket prices

• More customers visiting stores

• Less focus on coffee products

What is a significant challenge Starbucks faces in China?

• Limited supply of coffee beans

• High operational costs

• Competition from local brands like Luckin

• Lack of interest in coffee

What social initiative did Starbucks recently implement in some stores?

• Hiring more local employees

• Providing free Wi-Fi to all customers

• Collecting used needles to ensure safety

• Offering free coffee to students