Google Fined $1.7 Billion in Vestager's Last Antitrust Case

Google Fined $1.7 Billion in Vestager's Last Antitrust Case

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Google's violations of EU antitrust rules, focusing on its illegal practices in search advertising brokering to maintain market dominance. It details Google's advertising strategies, market dominance, and the barriers to competition. The document highlights Google's restrictive clauses that hindered competitors and led to legal actions, resulting in a €1.49 billion fine. The conclusion emphasizes the need for Google to cease these practices and the potential for affected parties to seek compensation.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the focus of the EU's antitrust actions against Google in 2017 and 2018?

Data privacy violations

Tax evasion

Monopolizing the smartphone market

Illegal behavior in comparison shopping services and Android OS

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Google's main source of revenue according to the video?

Subscription services

Cloud services

Search advertising

Selling hardware products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What market share has Google held in the online advertising brokering market in Europe since 2006?

Between 50% and 60%

Below 50%

Exactly 70%

Above 70%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of the exclusivity provision in Google's contracts?

To reduce advertising costs

To allow competitors to use Google's platform

To prevent direct partners from using rival search ads

To increase the number of ads on a page

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Google's premium placement clause affect its direct partners?

It allowed them to choose any ad placement

It required them to reserve the best spaces for Google ads

It increased their advertising revenue

It reduced the number of ads they could display

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the EU's conclusion about Google's behavior between 2006 and 2016?

It was beneficial for competition

It was illegal under EU antitrust rules

It had no impact on the market

It was compliant with EU regulations

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action did Google take in response to the EU's statement of objection in 2016?

Removed illegal restrictions from its contracts

Increased its market share

Filed a lawsuit against the EU

Introduced new restrictive clauses