We Have Big Aspirations for China, Says Shake Shack CEO

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Business, Social Studies
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Shake Shack's approach to entering the competitive Chinese market?
Offering the cheapest burgers
Raising consumer expectations
Inventing a new type of burger
Partnering with local fast-food chains
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Shake Shack ensure the quality of its food in China?
By building a supply chain from Hong Kong
By importing all ingredients from the US
By using only local Chinese suppliers
By reducing the menu options
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key focus for Shake Shack in maintaining its brand identity in China?
Changing the brand name
Offering only local dishes
Maintaining the core menu
Creating a Chinese version of Shake Shack
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What has been the response to Shake Shack's Hong Kong branches?
They have been criticized for poor quality
They have struggled to attract customers
They are among the busiest in the world
They have closed due to low demand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Shake Shack plan to evolve its brand in China?
By completely changing its menu
By listening to consumer feedback and incorporating local elements
By focusing only on American tourists
By reducing the number of locations
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