Apple Shifts Marketing Staff to Boost iPhone Sales

The video discusses Apple's new marketing strategy of advertising lower prices through trade-in deals, a tactic not previously seen from the company. It highlights Apple's reallocation of marketing resources to boost iPhone sales amid concerns about holiday season performance. The video also addresses Apple's decision to stop disclosing unit sales, raising questions about future growth. Additionally, it covers the competitive landscape with Samsung's advancement in 5G technology and Apple's transition towards a services-oriented business model, emphasizing the need for new hardware to support service growth.

What is the nature of Apple's new marketing tactic for the iPhone XR?

• A buy-one-get-one-free offer

• A subscription model

• A direct price cut

• A trade-in deal

What significant change did Apple make in its marketing strategy?

• Increased advertising budget

• Launched a new product line

• Reallocated marketing resources

• Hired a new CEO

Why is Apple no longer revealing iPhone unit sales?

• To focus on revenue numbers

• To hide declining sales

• To increase transparency

• To comply with new regulations

What is a potential threat to Apple mentioned in the transcript?

• Amazon's new tablet

• Samsung's 5G phone

• Google's new search engine

• Microsoft's new operating system

What is Apple's strategy for future growth in services?

• Increasing software prices

• Developing new hardware

• Reducing workforce

• Expanding retail stores