Apple's Pricing Strategy Bodes Well for iPhone Sales, Shannon Cross Says

The transcript discusses Apple's stock performance, focusing on the strength of the iPhone and expectations for average selling price (ASP) growth. It highlights market reactions, including Pierre Ferragu's view that the iPhone 10's success limits future upgrades. The discussion also covers Apple's large installed base and its strategy in international markets, emphasizing the importance of a wide product range to cater to different price points. The transcript concludes with a positive outlook for Apple's fiscal 2019 iPhone sales.

What is the expected increase in the average selling price (ASP) of iPhones according to the estimates?

• 5%

• 10%

• 15%

• 20%

What is Pierre Ferragu's view on the iPhone 10's market performance?

• It has room for more upgrades.

• It has saturated the market.

• It will outperform expectations.

• It will see a decline in sales.

Which market is particularly interested in the newest and largest iPhone models?

• China

• Japan

• India

• Europe

What pricing strategy is Apple using to appeal to different international markets?

• Offering only high-end models

• Reducing prices across all models

• Maintaining a wide product range

• Focusing on mid-range models

Which region is more price-sensitive compared to the US according to the transcript?

• Japan

• India

• Europe

• China