Coca-Cola Digs Into Coffee With $5.1 Billion Costa Purchase
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Business
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the initial plan for Costa Coffee before the sale to Coca Cola?
To close down operations
To expand into new markets
To spin off as an independent company
To merge with another coffee chain
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which shareholder disclosed a stake in Whitbread in December?
Elliott
Sachem Head
BlackRock
Vanguard
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the reaction of analysts to the quick sale of Costa Coffee?
They predicted a drop in share prices
They were surprised by the quick transaction
They anticipated a merger with another company
They expected a higher sale price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is Coca Cola interested in acquiring Costa Coffee?
To enter the fast-food industry
To diversify its product offerings
To compete with energy drink brands
To reduce production costs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge is Coca Cola facing that makes the Costa Coffee acquisition strategic?
Declining soda sales
Backlash against sugary drinks
Increased competition from tea brands
Rising production costs
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