Behind Oprah's Investment in True Food Kitchen

The transcript discusses Oprah Winfrey's investment in a health-conscious restaurant chain, her role on the board of directors, and the brand's expansion plans. It also covers the impact of US-China trade tensions on business costs, challenges in sourcing unique ingredients, and the company's location strategy. The restaurant aims to double its locations by 2021, with a focus on both urban and suburban areas, adapting to consumer trends like takeout and delivery.

What role did Oprah Winfrey take on after investing in the restaurant chain?

• Financial Advisor

• Head Chef

• Board Member

• Marketing Director

What is the restaurant's target for the number of locations by 2021?

• 30 locations

• 40 locations

• 46 locations

• 50 locations

How does the restaurant primarily source its food?

• Through online markets

• Domestically and locally

• Internationally

• From a single supplier

What is identified as the biggest barrier to entry for the restaurant's expansion?

• Sourcing unique ingredients

• Marketing challenges

• Lack of skilled labor

• High rental costs

What difference in customer behavior is noted between urban and suburban locations?

• More takeout and delivery in urban areas

• Higher demand for organic produce in urban areas

• More dine-in customers in suburban areas

• Greater preference for fast food in suburban areas