Alphabet Shares Surge as Google Rakes in Marketing Dollars

The video discusses Alphabet's financial performance, focusing on spending concerns despite profitability. It highlights increased subscriber acquisition costs due to mobile traffic, affecting margins. Alphabet's second-quarter results show better-than-expected revenue, driven by cloud and advertising. The market reacts with steady share gains. Key metrics include a 58% rise in paid clicks and a 22% decline in cost per click, indicating cost challenges.

What is one of the main reasons investors are concerned about Alphabet's spending?

• Increasing subscriber acquisition costs

• Falling cloud service revenue

• Decreasing mobile traffic

• Rising hardware costs

How did Alphabet's second quarter revenue excluding traffic acquisition costs compare to analyst expectations?

• It was below expectations

• It matched expectations

• It exceeded expectations

• It was not reported

What was the reported EPS for Alphabet in the second quarter?

• $5.00

• $4.54

• $4.00

• $3.50

What was the percentage increase in paid clicks on Google properties year over year?

• 60%

• 58%

• 50%

• 45%

What trend was observed in the cost per click on Google properties?

• It declined by 22%

• It remained stable

• It increased by 10%

• It increased by 22%