TED: How to transform apocalypse fatigue into action on global warming | Per espen Stoknes

The video explores how different communication styles affect engagement with climate change issues. It identifies five psychological defenses that hinder engagement: distance, doom, dissonance, denial, and identity. The speaker proposes five solutions to counter these defenses: making climate issues social, supportive, simpler, visual, and story-driven. The talk concludes by reimagining climate as the living air, emphasizing the importance of storytelling in fostering engagement.

What is the main reason the speaker believes the two initial communication styles fail to engage people?

• They do not evoke the right emotional response.

• They are too short to be effective.

• They are too complex to understand.

• They are not scientifically accurate.

Which of the following is NOT one of the five inner defenses mentioned by the speaker?

• Distance

• Doubt

• Doom

• Dissonance

How does the speaker suggest we can make climate change feel more immediate and personal?

• By spreading positive social norms

• By focusing on distant future impacts

• By ignoring the issue altogether

• By using more scientific data

What is the role of 'nudging' in addressing climate change, according to the speaker?

• To provide financial incentives for green actions

• To make climate-friendly behaviors more convenient

• To discourage any form of energy consumption

• To force people to change their habits

Which app does the speaker mention for tracking and sharing progress in climate actions?

• EcoTracker

• GreenSteps

• Ducky

• ClimateLog

What is the significance of storytelling in climate communication, as highlighted by the speaker?

• It provides detailed scientific explanations.

• It helps to create a sense of urgency.

• It simplifies complex data.

• It inspires action and builds community.

Who is Christina Bu, as mentioned in the storytelling section?

• A famous environmental activist

• A leader in the Electric Vehicle Association

• A government official

• A climate scientist

How does the speaker describe the Earth's atmosphere in the final section?

• As a solid and unchanging barrier

• As an infinite and vast space

• As a thin and fragile wrapping

• As a thick and impenetrable layer

What does the speaker suggest we let go of to foster climate action?

• Abstractions and doomism

• Government regulations

• Technological advancements

• Scientific research

What is the ultimate goal of the new stories the speaker encourages us to tell?

• To promote individualism

• To achieve drawdown and reverse global warming

• To increase scientific knowledge

• To criticize current policies