TED: What makes something go viral? | Dao Nguyen

The transcript discusses BuzzFeed's viral video experiments, focusing on a goat prank and a watermelon explosion. It explores why these videos succeeded, emphasizing audience engagement and shared anticipation. The concept of 'cultural cartography' is introduced, which categorizes content based on the job it does for the audience, rather than just its subject. This approach aims to enhance user experience and content creation by understanding audience needs and emotions.

What was the unexpected outcome of the goat prank video?

• It failed to attract any viewers.

• It was a planned marketing strategy.

• It was the biggest live video ever.

• It was watched by 90,000 viewers.

What is the key factor in making content go viral according to the speaker?

• The length of the video.

• The emotions and thoughts of the audience.

• The number of tweets embedded.

• The subject matter of the content.

What does 'cultural cartography' focus on?

• The length of the content.

• The job the content does for the audience.

• The format of the content.

• The number of views a video gets.

Which of the following is NOT a job that media content can perform?

• Making people laugh.

• Helping people connect.

• Increasing video length.

• Evoking emotions.

Why did the quiz about age and height go viral?

• It accurately guessed everyone's age.

• It allowed people to humble brag.

• It was shared by celebrities.

• It was part of a marketing campaign.

What was the main goal of the 'fudgiest brownies ever' video?

• To showcase baking skills.

• To promote a new product.

• To bring people together over a challenge.

• To teach a new recipe.

How does cultural cartography benefit advertisers?

• By increasing the number of ads shown.

• By understanding the job their products do for customers.

• By reducing advertising costs.

• By focusing on product features.

What shift in perspective does cultural cartography encourage regarding data?

• Viewing data as a personal asset.

• Viewing data as a shared resource.

• Viewing data as a marketing tool.

• Viewing data as a technical challenge.

What is the primary benefit of understanding the 'jobs' content does for the audience?

• It helps create more engaging content.

• It increases the length of content.

• It simplifies content creation.

• It reduces production costs.

What is the ultimate goal of cultural cartography in media?

• To increase the number of followers.

• To produce more content quickly.

• To create content that resonates with the audience's life.

• To focus on trending topics.