Wieser: Agencias de publicidad son 'cucarachas, no dinosaurios'
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are major advertising agencies like WPP and Interpublic described in terms of their adaptability?
As cockroaches
As butterflies
As dinosaurs
As eagles
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant trend in TV consumption mentioned in the video?
Increase in conventional TV viewership
Shift to platforms like YouTube TV
Return to radio broadcasting
Rise of print media
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of brands are replacing traditional TV marketers?
Direct brands
Luxury brands
International brands
Local brands
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is mentioned as likely to be consolidated in the future?
Interpublic
WPP
Vivendi
Omnicom
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential outcome for major media companies like Disney and Fox?
They will expand into new markets
They will merge with other companies
They will focus on print media
They will reduce their advertising budgets
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