Inside Look at Facebook's Ad Operations

The video discusses the influence of Facebook ads on the 2016 U.S. election, highlighting how Trump's campaign effectively used the platform. It explores ethical concerns, Facebook's responsibility, and potential future regulations for political ads. Comparisons with Twitter and industry practices are also made.

What was a key factor in Trump's campaign paying less for Facebook ads compared to Hillary Clinton's campaign?

• Hillary Clinton's campaign had a larger budget.

• Trump's campaign used more engaging content.

• Hillary Clinton's campaign targeted more states.

• Facebook offered discounts to Trump's campaign.

What is a major challenge Facebook faces in regulating its ad practices?

• Lack of user data

• Competition from other platforms

• High operational costs

• Absence of strict regulations

How does Facebook's ad system contribute to political divisiveness?

• By promoting only positive content

• Through manual content curation

• Through algorithmic popularity contests

• By limiting ad space for political campaigns

What change might Facebook implement to ensure fair pricing for political ads?

• Increase ad prices for all campaigns

• Set aside inventory for campaigns

• Ban political ads entirely

• Offer discounts to smaller campaigns

What is a potential consequence of Facebook's influence that the leadership did not foresee?

• Growth in user engagement

• Decline in platform popularity

• Increased sales of consumer goods

• Subversion of American democracy

What is one method Facebook plans to use to verify political advertisers?

• Email verification

• In-person meetings

• Sending postcards to addresses

• Phone interviews

What is a common industry practice in ad targeting that Facebook did not invent?

• Offering free ad space

• Targeting ads based on location

• Providing real-time analytics

• Using user engagement to judge bids