How Ashley Stewart's CEO Revived a Plus-Size Empire Twice

James Ray, despite lacking retail experience, has successfully revived Ashley Stewart, a major plus-size retail chain for African American women, twice. The brand focuses on transcendent values and community impact, offering more than just retail by engaging in social media, events, and community outreach. Ray's personal connection to the brand's mission is influenced by his mother's immigrant experience. Ashley Stewart aims to empower its customer base, treating them with respect and giving them a voice. Future plans include opening more stores, hosting events, and expanding product offerings beyond apparel.

What is the primary customer base of Ashley Stewart?

• Elderly men

• Children

• Plus-sized African American women

• Teenagers

Which values does James Ray emphasize in his leadership at Ashley Stewart?

• Profit and competition

• Kindness and loyalty

• Speed and efficiency

• Innovation and technology

What is one of the ways Ashley Stewart is expanding its brand beyond retail?

• Opening fast-food chains

• Launching a YouTube channel

• Starting a sports team

• Publishing a magazine

What is a key goal of Ashley Stewart's community outreach efforts?

• To increase online sales

• To give women a voice and invest in their communities

• To reduce production costs

• To expand internationally

What future plan does Ashley Stewart have for 2018?

• Partnering with a tech company

• Entering the European market

• Launching a new clothing line

• Opening more stores