Audi's Keogh Says Strong Brand Is Driving Business

The transcript discusses Audi's diverse product range, highlighting the success of the Q5 and Q7 models. It examines the impact of the US tax bill on luxury car sales, noting positive consumer confidence. Regional performance is analyzed, with strong growth in southern markets like Texas. The discussion also covers Audi's stable credit and financing model, emphasizing low defaults and a balanced leasing strategy.

What are the core segments for Audi's success in the luxury market?

• Mid SUVs and LG SUVs

• Hybrid vehicles and trucks

• Luxury sedans and sports cars

• Compact cars and electric vehicles

How does the tax bill affect premium car sales according to the transcript?

• It negatively impacts sales in all regions

• It helps sales by boosting consumer confidence

• It has no impact on sales

• It hinders sales due to increased taxes

Which region is expected to outperform in Audi's market strategy?

• Tri-State area

• Northern California

• Southern markets like Texas

• New York

What percentage of Audi's business is based on leasing?

• 30%

• 85%

• 55%

• 70%

What is Audi's approach to residual values?

• Ignore them completely

• Focus solely on increasing them

• Maintain stability without artificial stimulation

• Artificially stimulate them for short-term gains