Twitter's Video Opportunities in Asia

Twitter's Video Opportunities in Asia

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Twitter's strategic expansion in Asia, focusing on video partnerships and growth opportunities. It highlights collaborations with KBS for KPOP content and addresses demographic trends, particularly the rise of millennials in Asia. The conversation also touches on censorship issues, safety measures, and Twitter's verification strategy. Additionally, it explores hiring plans and the imbalance between international user growth and revenue, emphasizing Asia's potential as a future growth engine.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for Twitter's focus on expanding video partnerships in Asia?

Asia has a large population of internet and social media users.

Twitter is planning to launch a new app in Asia.

Asia has the highest number of Twitter users.

Twitter wants to compete with Facebook.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is KPOP a significant focus for Twitter's video content strategy?

Twitter is trying to enter the music industry.

KPOP bands are investing in Twitter.

KPOP has a global fanbase that actively engages on Twitter.

KPOP is only popular in South Korea.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter plan to capitalize on the large millennial population in Asia?

By launching a new social media platform.

By partnering with educational institutions.

By reducing advertising costs.

By focusing on video content related to KPOP, Bollywood, and sports.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Twitter addressing the issue of censorship in Indonesia?

By ignoring government regulations.

By relocating its headquarters.

By working with governments while defending user rights.

By banning all controversial content.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's approach to ensuring user safety on its platform?

Allowing users to report each other.

Hiring more moderators.

Increasing user services and safety resources.

Implementing a strict content ban.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which areas is Twitter focusing its hiring efforts in Asia?

Healthcare and education.

Retail and manufacturing.

News, sports, and entertainment.

Technology and finance.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the reason for the imbalance between Twitter's international user base and revenue distribution?

International users do not engage with ads.

Twitter is not popular outside the US.

The US market generates more revenue despite fewer users.

Asia has a smaller internet population.