SMCP CEO Sees Brands at Early Stage of Potential

The video discusses the concept of accessible luxury, a market segment between luxury and fast fashion, offering high-quality products at affordable prices. The speaker highlights the growth potential of this market and the importance of staying disciplined in expansion strategies. The target customer base includes both traditional luxury shoppers and the emerging urban middle class, with a focus on being ageless and young-spirited.

What is the primary characteristic of accessible luxury as defined in the video?

• It blends the codes of fast fashion and luxury to offer high-quality products at affordable prices.

• It is a category that offers low-quality products at high prices.

• It is a category that only targets high-end luxury customers.

• It focuses solely on fast fashion trends.

What is one of the main concerns for the company as a listed entity?

• Reducing product quality to cut costs.

• Staying disciplined and focused on priorities.

• Attracting only luxury customers.

• Expanding too quickly without a plan.

What has been the average growth rate of the company over the past three years?

• 10%

• 15%

• 24%

• 30%

Who are the primary customers for accessible luxury according to the video?

• A mix of traditional luxury shoppers and the emerging urban middle class.

• Only young customers.

• Only fast fashion shoppers.

• Only those who shop at high-end luxury brands.

How does the brand describe its customer base in terms of age?

• Strictly young adults.

• Middle-aged professionals.

• Only senior citizens.

• Ageless and young-spirited.