CoverGirl Has a New Iconic Tagline | THR News

CoverGirl has retired its iconic slogan to adopt a new tagline, 'I am what I makeup,' aiming to be more inclusive and reflective of its diverse customer base. The brand has introduced new ambassadors, including Maye Musk and Issa Rae, to represent this change. The campaign aligns with industry trends towards inclusivity and self-expression, moving away from a singular beauty standard. CoverGirl hopes to spark dialogue about makeup's role in personal transformation.

What is the new slogan introduced by CoverGirl to promote inclusivity?

• Express Yourself

• I am what I make up

• Beauty for All

• Makeup for Everyone

Which of the following is NOT one of the new ambassadors for CoverGirl's campaign?

• Ayesha Curry

• Zendaya

• May Musk

• Issa Rae

What is the main goal of CoverGirl's new campaign?

• To sell more products

• To encourage self-expression and inclusivity

• To promote a singular beauty standard

• To compete with other brands

Which industry trend is CoverGirl's rebranding aligning with?

• Luxury beauty products

• Minimalist makeup

• Eco-friendly packaging

• Inclusivity and diversity

What does CoverGirl hope to achieve with its new slogan and campaign?

• Collaborate with more celebrities

• Launch a new product line

• Spark a cultural dialogue about makeup

• Increase sales in Europe