Starbucks CEO Says Innovation Is Needed to Stay Relevant

The video discusses the similarities between the tech and coffee industries, emphasizing the need for innovation to stay relevant. Starbucks exemplifies this with innovations in coffee, store design, digital connections, partner benefits, and social impact. The future of coffee experiences at Starbucks will focus on convenience and connection, with new beverages and food items. The introduction of the Digital Order Manager aims to improve customer communication regarding order readiness.

What are the five major categories of innovation that Starbucks focuses on?

• Product development, advertising, supply chain, customer feedback, pricing

• Coffee, store design, digital connections, partner benefits, social impact

• Coffee, tea, pastries, customer service, marketing

• Technology, finance, human resources, logistics, sales

In what way is Starbucks innovating around its social impact agenda?

• By increasing prices

• By focusing on sustainability and community engagement

• By offering more sugary drinks

• By reducing store hours

How does Starbucks plan to enhance the customer experience in the coming years?

• By reducing the number of stores

• By focusing on convenience and connection

• By eliminating mobile ordering

• By offering free coffee to all customers

What is the purpose of the Digital Order Manager introduced by Starbucks?

• To offer discounts on bulk orders

• To notify customers when their order is ready

• To manage store inventory

• To track employee performance

What is one of the challenges faced by customers using mobile ordering at Starbucks?

• Lack of payment options

• Inability to customize orders

• Long waiting times and traffic jams

• Limited menu options