Pac-12 Commissioner Calls Alibaba Partnership a Big Deal

The PAC 12 has partnered with Alibaba to broadcast college sports in China, marking the first time a college sports network is available there. This partnership will distribute 175 live events, including a regular season basketball game. The Chinese audience's interest in basketball and prestigious brands is significant. Technological advancements in digital transmission have made this international distribution cost-effective. The PAC 12 network aims to promote a wide range of sports and provide exposure for student athletes, aligning with its mission to control and broadcast diverse sports content.

What is the significance of Alibaba's deal with PAC 12?

• It is the first time a college sports network is available in China.

• It allows Alibaba to broadcast NBA games in China.

• It marks the first international partnership for Alibaba.

• It is the first time Alibaba has acquired sports rights.

Why is basketball particularly popular among the Chinese audience?

• Because it is the only sport broadcasted by PAC 12.

• Due to the lack of other sports options.

• Because it is the only sport played in Chinese schools.

• Due to the success of the NBA in China.

How does digital transmission benefit the PAC 12 partnership?

• It limits the number of events broadcasted.

• It improves the quality of sports events.

• It reduces costs and allows efficient production.

• It increases the number of sports events.

What is the mission of the PAC 12 network?

• To focus solely on football and basketball.

• To promote broad-based competition across various sports.

• To license all rights to ESPN and Fox.

• To limit exposure to only popular sports.

How many live events does the PAC 12 network produce annually in the US?

• 850

• 175

• 35

• 7000