Why American Express Is Targeting Millennials

The video discusses a new card aimed at younger, less frequent travelers, while still catering to existing premium customers. Amex is adjusting its strategy after losing its Costco partnership, focusing on increasing spending on other cards, particularly through its partnership with Delta. Airline loyalty programs are crucial for profitability, prompting a focus on millennials. Delta and Amex, along with United and Chase, are launching no-fee cards to capture new market segments.

Who is the new card primarily aimed at according to the first section?

• Retired individuals

• Younger customers new to travel

• Business executives

• Heavy travelers

What was a significant change in Amex's strategy after losing the Costco partnership?

• Introducing more fee-based products

• Reducing partnerships with airlines

• Focusing solely on premium customers

• Tinkering with different offers to boost spending

Why is the partnership with Delta crucial for Amex?

• Delta helps Amex with marketing strategies

• Delta accounts for a significant portion of Amex's loans and billing

• Delta is a minor partner with little influence

• Delta provides 50% of Amex's loans

How do loyalty programs benefit airlines according to the third section?

• They improve customer service

• They reduce operational costs

• They generate more than half of the airlines' profits

• They increase the number of flights

What new product did Delta and Amex introduce to attract millennials?

• A high-fee premium card

• A no-fee card

• A travel insurance plan

• A business credit card