J.C. Penney Delivers Disappointing Earnings

J.C. Penney Delivers Disappointing Earnings

Assessment

Interactive Video

Business

University

Hard

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The video discusses JCPenney's performance compared to Macy's and Kohl's, highlighting sequential improvements but ongoing challenges in the e-commerce era. JCPenney is less aggressive in store closures but is expanding in the appliance category, seeing it as a high-margin opportunity amid competitors' struggles.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge JCPenney is facing in the e-commerce era?

Excessive focus on online sales

Over-reliance on physical stores

Lack of a clear long-term strategy

Too many store closures

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does JCPenney's approach to store closures compare to Macy's?

JCPenney is closing fewer stores than Macy's

JCPenney is not closing any stores

JCPenney is closing a larger percentage of its stores

JCPenney is closing more stores in total numbers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the comparison between Macy's, Kohl's, and JCPenney, where does JCPenney stand?

Ahead of both Macy's and Kohl's

Behind both Macy's and Kohl's

Somewhere between Macy's and Kohl's

Not comparable to either Macy's or Kohl's

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new category is JCPenney expanding into as part of its strategy?

Clothing

Furniture

Electronics

Appliances

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does JCPenney see an opportunity in the appliance category?

Government incentives for appliance sales

Low competition in the market

Competitors like Sears are struggling

High demand for appliances