BMW CEO Says Auto Industry in 'Difficult Position'

The video discusses BMW's distinct identity compared to Mercedes and Volkswagen, emphasizing collaboration in areas like digital maps and quick charge networks. It addresses industry challenges, asserting BMW's integrity in engine manipulation. The impact of software updates on performance is clarified, ensuring no change in customer experience. Diesel technology's future role is highlighted, focusing on its necessity for CO2 emission goals. Technical limitations in upgrading diesel engines are explained, emphasizing the impracticality of hardware fixes.

Why does BMW collaborate with other companies like Mercedes and Volkswagen?

• To diversify product lines

• To reduce production costs

• To increase market share

• To enhance quality and performance

What is BMW's stance on the integrity of its engines?

• BMW follows the same practices as other companies

• BMW admits to manipulating engines

• BMW maintains its own culture and integrity

• BMW relies on third-party engine manufacturers

How does BMW ensure that software updates do not affect vehicle performance?

• By altering the torque curve

• By increasing fuel consumption

• By maintaining original performance factors

• By reducing engine power

What role does diesel technology play in BMW's future plans?

• Diesel is being replaced by electric engines

• Diesel is only used in luxury models

• Diesel is crucial for meeting CO2 emission goals

• Diesel will be phased out immediately

Why does BMW prefer software fixes over hardware changes for diesel engines?

• Software fixes are less effective

• Hardware changes are quicker to implement

• Hardware changes are technologically impossible

• Software fixes are more expensive