Scripps, Discovery Agreement Said to Be Likely Next Week

Scripps, Discovery Agreement Said to Be Likely Next Week

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The video discusses the potential deal between Discovery and Scripps, highlighting that Viacom was initially in the running but lost due to pricing issues. The deal with Discovery is expected to be a cash-stock deal, offering Scripps a non-controlling stake in the new company. Analysts believe this merger will create a stronger entity in the cable world, allowing them to negotiate better with pay TV providers. The video also explores the reasons behind Scripps choosing Discovery over Viacom, focusing on financial stability and future growth prospects.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason Viacom lost the bid to acquire Scripps?

Viacom's offer was not high enough.

Viacom did not have enough popular networks.

Scripps preferred a non-cash deal.

Discovery offered a better marketing strategy.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of deal did Discovery offer to Scripps?

All cash deal

Cash and stock deal

Stock only deal

Debt-financed deal

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategic advantages of the Discovery and Scripps merger?

Access to more popular networks

Increased control over cable providers

Reduction in operational costs

Expansion into new markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which popular networks are owned by Discovery?

Animal Planet and HGTV

NBC and Fox

CNN and Cartoon Network

ESPN and ABC

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do cable networks face in the current market?

Risk of being removed by cable providers

Decreasing advertising revenue

High production costs

Increasing competition from streaming services