Educate don't sell

The video emphasizes the importance of educating customers rather than using hard sales tactics. It describes JoJo's approach to training sales assistants, which includes a comprehensive week-long program covering product knowledge and customer needs from pregnancy to preschool. The focus is on empowering sales teams with knowledge to assist customers effectively, rather than pushing for sales targets.

What does the speaker prefer over aggressive sales tactics?

• Discounts and offers

• Being educated and informed

• Free samples

• Loyalty programs

What is the minimum training duration for new team members at JoJo?

• Two weeks

• Three days

• One day

• One week

What topics are covered during the training at JoJo?

• Customer complaint handling

• Store layout and design

• Sales targets and quotas

• Product range and company ethos

Why is it important for sales assistants to understand child development stages?

• To provide accurate advice to customers

• To manage store inventory

• To design marketing campaigns

• To increase sales targets

Which stage is NOT mentioned as important for sales assistants to understand?

• Breastfeeding complications

• Teenage years

• Potty training

• Weaning